Link: You didn’t make the Harlem Shake go viral —corporations did
Insightful article about the dynamics of modern day media and corporate marketing - although that’s not what the article talks about directly (that would have been awfully boring to read, but nonetheless the article ends on /alludes to…
- Date
- May 24, 2013
- Collection
- Field Notes
- Reading time
- 1 min read
- Type
- Link
- Archive status
- Written by Fiifi
From the archive: Originally shared on 2013-05-24 through mrfiifiappiah. Language, links, and opinions reflect their original context.
Insightful article about the dynamics of modern day media and corporate marketing - although that’s not what the article talks about directly (that would have been awfully boring to read, but nonetheless the article ends on /alludes to that)
The writer does more than just backtracking the roots of the harlem shake meme- which is a superb challenge in itself, but he provides insightful side notes, dissecting the internet phenomenon into an intellectual marketing exploit. This article should (will) serve as a perfect case study for business school marketing class.
Not to spoil the surprise of the article any further- CLICK on the link and read it!
Wonderful article.
And thanks to @aechron for sending this my way.